Monthly Archives: September 2011

MANNY GETS A SUBTITLE

Joe's glove, signed by athletes, coaches and baseball fans on his TRADING MANNY journey

No, not that Manny. I’m referring to my book TRADING MANNY, which will be published in March 2012 and which I’ll be writing about a lot here. The subtitle is a tricky thing, and we’ve been kicking around different versions with the publisher for several months now. It orignally started as “Re-Discovering Baseball with My Son Joe in a Season of Steroids & Scoundrels.”
Well, that was rather a mouthful, and would have taken up the whole cover.
Then I tried, “Teaching Joe That Baseball Matters in a Season of Steroids & Scoundrels.”
Not bad, but anyone browsing in a bookstore wouldn’t have known who Joe was, would have to work a little bit to realize that it’s a baseball book, and wouldn’t grasp the essence of the father/son journey of the book.
So the publisher came back with “A Story of Fathers, Sons and Reclaiming the Game.” Which I didn’t like. It never said baseball, never said Journey, and when I hear the word “reclaiming” I think of engineers reclaiming something out of soil. Too technical, a little harsh.
So I came back with “A Father & Son’s Journey to Take Back Baseball.”
Not bad, it almost flew, but we really didn’t “take back” baseball.
So this week the publisher came back with this:
TRADING MANNY: How a Father and Son Learned to Love Baseball Again.
I think we’ve got a subtitle.

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